Every media outlet, not just music publication, has been reporting on Elbow's triumph last night in the race to become the Mercury Music Prize winners last night during a swanky ceremony in London town.
Going somewhat against the grain of previous winners, Elbow's victory is already proving extremely popular across both critical and fan-o-spheres.
After being handed the award for 'Album Of The Year' Elbow frontman Guy Garvey (pictured above) said, "This is quite literally the best thing that has ever happened to us."
"It feels great, very unexpected. I suppose you could look at it in the same way that certain Bedouin tribes look at a bowl of milk. It's something that doesn't occur very often, and it's so much sweeter for it."
Despite the mickey taking, Garvey is said to be genuinely grateful and quite taken a back by the band's achievement.
"Having said that, it's been a long time that we've been doing it and this is a cause for celebration. I'm just so very proud that we've been working together this long - to this end. We really wanted this"
'The Seldom Seen Kid', the band's fourth album was quoted by the Chair of Judges, Simon Frith, as "an album of epic songs, rooted in their locality, a switchback of emotions rooted in the everyday, the sound of musical ambition perfectly realised. Elbow’s album is triumphant, heartbreaking, unerringly melodic and life-affirming.”
Highlights from the evening's events will be broadcast by BBC Two on Friday 12 September. The programme will feature the live performances on the night from nominees The Last Shadow Puppets, Adele, British Sea Power, Neon Neon, Laura Marling and winners Elbow.
To watch Elbow perform on the night cast your eyes beneath:
This news story can be found on Drowned in Sound with other pieces by Dean Samways.
Words: Dean Samways
Image: BBC
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